Google AdWords is a pay per click internet marketing campaign, meaning you only pay when someone clicks on your ad. To define the keywords, think of what a customer would type into Google search to find your company (consignment, used clothing, clothing boutique, etc.). They can be single words or phrases. Once you have the list defined, I will get you the cost of a click for each keyword (they are all different depending on the popularity of that word being used in searches). Maintenance involves tweaking ads and keywords to ensure the most utilized ads and keywords are being implemented.
|We create your ads
We create ads and choose keywords, which are words or phrases related to your business.
|Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers
How it works:
Having an AdWords account gets you a featured ad (the ones on the right and top of the screen) in Google. You pay a fee each time someone clicks on your ad and is taken to your web site. The fees vary based on popularity of the word/phrase the person typed in Google to find your ad. They assign the fees to the word/phrase based on how many times it is used within a month. Most of the words run from $.15 to 5.00 per click (some can be significantly higher based on competition – Ex. Mortgage is around $55 per click).
- We set up your account in AdWords – target area for ads is set up – can consist of certain cities, regions, states , the entire US, select world-wide countries or the entire world, for your ads to show to visitors (yes they can tell where you are visiting from)
- You decide how much you want to spend per month on AdWords advertising – once you reach your limit, the ads will not appear again until the beginning of the next month. You can go in and adjust your amount up during the month and the ads will reappear. If you use up your budgeted amount, it means people are visiting your site. Google requires a credit card or a bank account to debit in order to activate the account.
- You decide on what is the most you want to pay for a click-through(someone clicks on your ad and is taken to your web site) - $1.00, $2.00, $5.00 etc. and find keywords/key phrases that are in your price range.
- We then take your list of words or phrases that you think people would type into a search engine to find your site, and enter them into your keyword/phrase list . It will then tell you how much you will need to pay per click to be in the top 3 ads, 4-6 ads, etc. – the AdWords ads are the ones at the top and down the right side of the Google screen when you do a search and at the top.
Local & Regional Targeting
|Define a custom area to target around your business.|