Facebook Advertising

Works similar to Google AdWords advertising except these ads appear only within Facebook’s pages. You have a choice of paying by clicks on your ad or by 1,000 impressions (ad displays). Cost per click or impression are based on the popularity of the keywords/phrases you choose. With Facebook you can specify the target audience that will see your ad by state, country, viewer sex, viewer age or age range, and specific keywords that would be in their Facebook page.

A Facebook Ad is how a business or brand can start to promote their product or service on Facebook. This ad unit is 100% branded by the advertiser with copy and image and does not include any social actions. It can link to a Facebook Page, application or external website. An ad directed to a Facebook Page or application can generate social actions for future campaigns. A Social Ad is a Facebook Ad with a user’s friends’ interactions with a Facebook Page or Application as the headline. It includes the branded image and copy from the advertiser alongside the social action..

Facebook Ads display in the right side column on Facebook pages in the Ad Space. In the Ad Space, up to three ads may show at one time on any given page. These right-hand spaces might include three Facebook ads or one Facebook ad and one banner ad. In the second case, the banner ad will always appear below the Facebook ad.

Facebook determines the location of a user based on IP (Internet Protocol) addresses, which can help identify the country or city where a user is physically located. If a user has listed a current address on their profile, they may see ads targeted to that location, regardless of where they are currently located. Ads are not targeted to a user's geographic networks or any other information.

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