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Linked In is the best way to reach millions of engaged professionals. The advertising provides rich profile data which drives maximum ROI out of your budget. Placement on interactive pages that members use to manage their professional brand is invaluable.
LinkedIn DirectAds are:
- Professional Example ad:
Reach a rapidly growing community of over 100 million professionals (average household income: $109,000).
Select the exact audience of senior executives, salespeople, or industry experts that you're looking for.
Leverage the power of LinkedIn by using your professional brand to put a face on your business.
Target, plan, and create your ad in minutes. Pay with your credit card. You control how much you spend each day by selecting a bid and setting a daily budget, which represents the most that you’re willing to spend each day. You can set your budget as low as $10 or as high as $1,000 or more. You can start and pause your ads at any time. Each click will cost between $2.00 (the minimum cost per click) and your bid.
Limit your ad to potential customers who live within miles of your business.
How will my ads display on LinkedIn
Your ads will be eligible to appear on a variety of prominent pages on the LinkedIn.com website. Your ads may appear in various positions on any or all of the pages listed below:
- Profile Page (when users view the profile of other LinkedIn members)
- Home Page (the page that users see when they log in to LinkedIn)
- Inbox (the page where users see messages and invitations to connect)
- Search Results Page (the page that results when you search for a member by name)
- Groups (on pages in LinkedIn Groups)
The number of times your ad will be displayed depends on a variety of factors including your budget, bid, and your ad’s click-through rate (CTR).
To evaluate your overall campaign performance, let’s understand how many clicks resulted in actual customers.
How do I track ROI
Here's a hypothetical example: Nina is the VP of Marketing at an accounting software company. Her goal is to get VPs of Finance departments at mid-size companies to complete a "Contact Us" form on her website. Her sales team will follow up on those leads. In general, 1 out of every 10 leads becomes a paying customer. A new customer is worth $600 to Nina's business, so she's willing to spend up to $60 for each lead.
Advertising Goal: $60 cost per lead
Campaign Length: 30 days
Campaign Budget: $1,000
At the end of her campaign, Nina observes the following results from her My Ad Campaign tab in LinkedIn Ads:
Ave. Cost per click (CPC): $2.50
Total Spend: $1,000
Using her web analytics reports, Nina can see the following:
Clicks: 400 (# of visits resulting from her ads on LinkedIn)
Leads: 40 conversions (# of visitors completed her "Contact Us" form after clicking on an ad)
Conversion rate: 10% (percent of visitors that became a lead)
To evaluate the ROI, Nina compares how much she spent with the results:
Total Cost: $1,000
Cost per Lead: $25
New Customers: 4 (10% of those leads became customers after being contacted by her sales team)
Conclusion: Nina was able to pay $1,000 to receive 400 clicks, resulting in 4 new customers that were worth $2,400 to her business. A 140% ROI!